Sara Bacon is the founder of Opulist, a visual discovery platform for design-forward hotels, restaurants, and bars. With a background in hospitality, marketing, and PR, she helps travelers find places that feel as good as they look. Susan and Sara talk about beautiful spaces, scroll-stopping social content, and small design changes with a big impact.
What You'll Learn
- Why atmosphere influences where travelers spend their time
- How design-forward destinations make the cut
- What hotel photography often overlooks
- How to make social posts worth saving and sharing
- Why lighting deserves a second look
- What makes a space memorable without a major renovation
- Where historic buildings and hotel lobbies could be headed
Key takeaway: Memorable hospitality experiences come from thoughtful design, compelling imagery, and personal service, not necessarily a luxury budget.