Jacki Brown has marketed everything from household appliances to hospitality technology, including a stint leading product marketing at Amadeus Hospitality. Today, she runs a consultancy helping hotel tech companies sharpen their positioning and messaging. Susan and Jacki talk about booking barriers, buyer research, and better brand storytelling.
What You'll Learn
- Why hotel marketing teams struggle to do more with less
- What online shopping can teach hotels about booking and upselling
- How customer research exposes what buyers actually want
- Why product positioning matters more than another website makeover
- What hospitality gets right about collaboration
- How guest conversations can become tomorrow's content
- What ground rules make AI-generated writing less embarrassing
- Who should be the hero of your hotel's story
Key takeaway: Hospitality marketers can borrow better research, clearer positioning, and smoother buying experiences from other industries without losing the collaborative spirit that makes hospitality special.