259: The Longevity Economy
This special episode of Top Floor comes from a webinar hosted by the Hospitality Creator Summit. Scott Frisch, COO and EVP at AARP, was scheduled to join the Summit in person, but travel issues had other plans. Instead, HCS co-founders Anna Blue and Anthony Melchiorri brought the conversation online, with Susan emceeing a fireside chat about one of hospitality's biggest opportunities: the longevity economy.
Scott has spent two decades at AARP with a front-row seat to the economic muscle of Americans 50 and older. With AARP's latest research putting their annual travel and leisure spending at a staggering $1.4 trillion, Anna, Anthony, and the HCS community dig into the billions, blind spots, and hot buttons that make a difference to this group of travelers.
What You'll Learn
- What $1.4 trillion in annual travel spending actually buys
- When America crosses a demographic line it has never crossed before
- Why hospitality keeps designing for 25-year-olds while the real money skews gray
- How steamers and irons became a generational battleground
- How a $12.5 trillion economy still cannot find the light switch
- How loyalty programs quietly stopped mattering as much as everyone assumes
- Why anticipation beats algorithms when it comes to actually knowing your guest
Key Takeaway:
The longevity economy already rivals the world's biggest economies, and hospitality brands willing to rethink design, service, and marketing for it stand to win over the fastest-growing group of travelers in America.
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Anthony Melchiorri on LinkedIn