233: Musical Tasting Menu

 

Kurt Oleson is the Chief Operating Officer and co-owner of Custom Channels, a Denver-based company delivering fully licensed, human-curated music solutions for hotels and restaurants. A classically trained pianist turned music technologist, he helped build early music-recommendation algorithms before joining his company. Susan and Kurt talk about licensing landmines and algorithmic ethics.

What You’ll Learn:

• Why playing Spotify in your restaurant could cost you $10,000 per song

• How performance and composition licenses protect artists

• How following “passion-adjacent opportunities” can shape an unexpected career

• The upside and ethical gray areas of algorithm-driven music discovery

• Why human-curated playlists still outperform AI in hospitality settings

• How tempo, energy, and traffic patterns should shape your daily music flow

• How many songs you actually need to avoid repetition

• Why commoditizing music undermines its impact on your brand

Our Top Three Takeaways

Music isn’t background noise—it’s a business tool.

When aligned with traffic patterns, brand identity, and desired guest behavior, audio can increase dwell time, improve turnover, and even become a profit center.

Playing unlicensed music is a massive legal and financial risk.

One audit could mean fines of up to $10,000 per song, making proper licensing non-negotiable for hospitality operators.

Human-curated music is still a competitive advantage.

AI can assist with scheduling and context triggers, but brand-aligned, emotionally intelligent curation drives better guest experiences.

Kurt Oleson on LinkedIn

Custom Channels

Cayuga Hospitality Consultants

Hive Marketing

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Click here to read the transcript for this episode.

 
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232: Don't Skip Seasoning