02: We’re NOT Idiots

In the course of her hotel career, Kate Burda learned the business inside and out, from Minneapolis to Miami. Along the way, she figured out that the sound and fury of the hotel business could truly signify something by focusing on a traveler’s point of inspiration vs. a hotel’s product offering. Susan learns how Kate’s company helps hotels and other businesses ignite the connections between financial performance goals and sales and marketing strategies.

Learn more about Kate and her company here.